At Blas & Co we design, build and scale new ventures for people and organisations who want to move the world forward. Our venture studio meets clients at the intersection of tech, design and strategy and turns their ideas into scalable, impactful businesses
From concept to launch, our process blends venture strategy, experience design and cutting‑edge technology to craft solutions that drive innovation and lasting value.
The prompts below follow the same journey we guide our clients through, whether you’re testing an idea, researching the market, building a product or raising capital. Think of them as your AI co‑founder, while we’re your real‑world partner in making it happen.
1. Ideation & Product understanding
At the start of any project, our venture‑strategy practice focuses on clarifying assumptions, mapping customer journeys and pressure‑testing the idea. Use these prompts to do the same:
Key assumptions finder: Identify the critical underlying insights about your customers and how they use products.
“My product assists [target customer] in [achieving purpose] through [unique feature or mechanism]. I need to identify the assumptions I'm making about their product usage, expectations, engagement timing, and the behaviors I'm relying on. Using this data, present the output as a standard Markdown table (no code blocks) with these columns: | # | Assumption | Why It Matters”
User story map: Visualize your user’s journey and prioritize features by mapping their tasks, goals, and pain points throughout their experience with your product.
“I’m working on a product that helps [target user] [achieve goal or solve a problem] using [unique mechanism or key feature] I want to map out the main steps a user goes through, what they’re trying to achieve at each step, and what challenges they face — so I can decide what features to build first. OUTPUT Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Step | User Goal | Key Tasks | Pain Points | Potential Features | NOTES • Include 5 to 7 steps in the journey • Focus on high‑level goals, not micro‑actions • Keep each entry short and clear.”
Startup ideation: Uncover insights and assumptions that you may have missed out on.
“I’m building [product or solution] for [target audience] to help with [problem or goal] using [unique feature, mechanism, or approach]. Using this information, dig deep into my idea and approach. Identify any hidden assumptions, unknowns, or uncertainties I might be overlooking. Focus on things that could affect product‑market fit, user behavior, adoption, or business model. Return a short analysis in clear, thoughtful language that surfaces 5 to 7 key points I should think about.”
2. Customer Research
Before we start building, our team conducts market research and validation. These prompts help you profile customers and plan interviews:
Potential customers: Identify and profile the specific individuals or organizations most likely to buy your product or service.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | # | Customer Segment | Description | Primary Needs | Where to Find Them | Guidelines • Include 3 to 5 distinct segments • Be specific. Avoid generic labels like ‘everyone’ • Think in terms of roles, behaviors, industries, or use cases • In ‘Where to Find Them’, mention platforms, communities, or channels.”
Customer archetype: Create detailed profiles of your potential target customers based on your startup and market.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Based on this, return 2 to 3 detailed customer archetypes in a markdown table format with the following columns | Archetype Name | Description | Goals | Pain Points | Buying Triggers | Where to Reach Them | Guidelines • Archetypes should represent distinct customer types or roles • Focus on real‑world behaviors and needs, not abstract personas • Keep each field short but specific • Use accessible language that a founder can act on.”
Interview plan & script: Create structured questions and conversation flow for customer interviews to validate your assumptions and gather insights.
“What I’m working on: [Describe your product or idea in one line] Who I want to talk to: [Your ideal user or customer type] What I’m trying to learn: [The assumptions, behaviors, or needs you want to validate] Now give me: • A short intro to explain the purpose of the interview • A couple of warm‑up questions to get them comfortable • 5 to 7 core questions that dig into their needs, habits, and pain points • 1 or 2 wrap‑up questions to close the conversation Keep it casual, open‑ended, and focused on real stories.
3. Market Research
Market insights inform the business model and growth strategy. Our venture‑strategy team leads this work, but AI can help by drafting the following:
Competitor list: Map direct and indirect competitors in your market, analyzing their strengths, weaknesses, and positioning.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Competitor | Type (Direct or Indirect) | Key Offering | Strengths | Weaknesses | How We’re Different | Guidelines • Include 5 to 7 competitors • Be specific and relevant to the space • Focus on both product features and market positioning • Type should reflect how closely they compete with what I’m building.”
Trend radar: List emerging tech, regulatory and social trends, their likely impact and early indicators to watch out for.
“I’m building a product that helps [target audience and region/location] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Trend | Category (Tech, Regulatory, Social, etc.) | Likely Impact | Early Indicators to Watch | Guidelines • Include 5 to 10 trends that are relevant to the product and category • Make sure the mix covers technology, regulatory, and social factors • Explain the likely impact (positive or negative) in simple terms • Give clear early signals or indicators that I should monitor to track the trend’s evolution.”
4. Revenue & Business Models
Once the concept is validated, we develop business modelling and road‑mapping
Pricing design: Develop various pricing strategies and structures based on your product and market dynamics.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return 3 to 4 possible pricing strategies I could consider. For each one, include: Name of the strategy How it works (brief explanation of the pricing structure) Why it might work for my product and audience A possible risk or tradeoff.”
Pricing experiments: Learn simple tests on price levels to improve revenue without hurting conversion.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, generate 3–5 pricing experiments I can run. Each experiment should include: • Experiment Name • Test Description (what to change and how) • Hypothesis (what I expect to learn) • Metric to Track (conversion, revenue, retention, etc.) • Risk Level (low, medium, high) Guidelines • Focus on simple, quick‑to‑run experiments that don’t require major product changes • Include at least one experiment testing higher pricing and one testing different packaging/bundling • Make experiments specific enough that I can act on them right away.”
5. Founder–Market Fit
We also ask: are you the right person to build this business? Our prompts can help you reflect on founder‑market fit:
Founder market fit: Analyze whether you have the right mix of background, skills and personal connection to solve the problem your startup addresses.
“I’m building a startup that helps [target audience] [achieve what or solve what problem] through [product or approach]. Here’s my background: [relevant personal or professional experience] Here’s why I care about this problem: [personal connection or motivation] Here are the skills or strengths I bring: [relevant capabilities, knowledge, or insights] Here’s where I might need support: [areas where I lack experience or skills] Now, evaluate my founder‑market fit based on this input. Return: A short summary of why I may or may not be a good fit Any standout advantages I have Any notable gaps or risks A clear verdict: Strong Fit, Medium Fit, or Weak Fit— with 1 sentence explaining why.”
6. Pitching
Our experience‑design practice helps founders shape narratives and visuals for investor pitches, while our tech team can implement prototypes. These prompts support the messaging:
Elevator pitch: Expand your one‑sentence pitch by answering why now is the right time, why you’re the right team to execute and including a specific ask for investment, partnerships or feedback.
“I’m working on [what your product or company does in one sentence] Using this, generate a complete elevator pitch that includes: What the company does, for whom, and the problem it solves Why now is the right time for this product to exist Why I’m the right person to build it What I’m currently looking for (assume something realistic if not provided) Use the following structure, filling in any missing info with logical assumptions: My company, [name], is developing [offering] to help [audience] [solve a problem] with [unique approach]. The timing is right because [why now]. I’m the right person to build this because [why me]. I’m currently looking for [ask] to [what the ask will help you do]. Keep it clear, conversational, and under 60 seconds.”
Pitch deck content auditor: Evaluate each slide’s effectiveness in answering investor questions with clear data, compelling narrative and clarity.
“I have a pitch deck for a startup that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, review the deck slide by slide and assess whether each slide • Answers the core investor questions for that topic • Uses clear, concise messaging • Supports the narrative with relevant data or visuals • Fits logically into the overall flow of the pitch Return feedback for each slide including • What works well • What is missing or unclear • How to improve it to strengthen the pitch End with a summary of the deck’s overall strengths, weaknesses and top three improvements that would make it more investor‑ready.”
7. Product Development
As we turn a concept into a product, our experience‑design and technology teams craft user experiences and build scalable tech solutions. These prompts keep development organised
Product development roadmap: Sequence feature development priorities with timelines, resource requirements and metrics aligned to your startup’s goals.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Our main goals for the next 12 months are [list top goals or priorities] Using this information, return a roadmap that includes | Feature or Initiative | Priority | Timeline | Resources Needed | Success Metric | Guidelines • Sequence features logically based on impact and dependencies • Assign realistic timelines • Include both product and infrastructure work if relevant • Tie each item to a measurable outcome linked to our goals.”
Product experiment designer: Standardize hypothesis, metric, sample needs and kill rule for product tests.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, design 3–5 product experiments. Each experiment should be written in the format below: Experiment Name: Give the test a short, descriptive title. Hypothesis: State what I expect to learn or validate. Metric to Track: Define the key outcome that will show if the hypothesis is correct. Sample Size / Timeline: Estimate how many users or how long is needed to get a reliable result. Kill Rule: Specify the clear criteria for stopping, pivoting or scaling the experiment. Guidelines • Keep each experiment simple and fast to execute • Focus on measurable user behavior • Make kill rules objective so decisions are clear.”
Feature scorecard: Rank ideas by impact, confidence and effort with a simple, repeatable rubric.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Feature Idea | Impact (1–5) | Confidence (1–5) | Effort (1–5) | Total Score | Guidelines • Keep scoring simple (1 = low, 5 = high) • Show how to calculate a total score (e.g., Impact × Confidence ÷ Effort) • Include a short note on how to use the results to prioritize features.”
8. Legal & Equity
Our venture‑strategy team supports fundraising and equity planning. AI prompts can prepare your cap table and equity split scenarios:
Cap table builder: Create comprehensive ownership documentation showing current equity distribution, option pools and projected dilution scenarios for future funding rounds.
“Here’s what I know Founders [names and % ownership for each] Current team or advisors with equity [names and % if any, or leave blank] Option pool [current size or leave blank if not set] Funding plans [how much I plan to raise and in how many rounds] Using this information, return a cap table that includes • Current equity breakdown • Option pool allocation • Post-money projections for at least two future rounds • How founder and team ownership changes over time Present the output as a clear table. Keep it simple, but structured enough for early-stage planning or investor conversations.”
Equity split calculator: Propose fair founder equity splits based on role, time risk, cash risk and prior IP, with various scenarios for comparison.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. My founding team includes [number of founders and their roles]. Using this information, propose fair founder equity splits based on role, time risk, cash risk and prior IP. Return the output as a normal Markdown table (no code blocks) with the following columns: | Scenario | Role Contribution | Time Risk | Cash Risk | Prior IP | Suggested Split | Guidelines • Include 2–3 different scenarios to compare (e.g., equal split, contribution‑weighted, risk‑weighted) • Make assumptions clear and easy to adjust • Keep the splits realistic and defensible for early‑stage founders.”
9. Team Building
As you scale, you’ll need to fill key roles. Use our role prioritisation matrix prompt to map which positions to hire first based on your business priorities, skill gaps and 12‑month growth plan. The output should list 5–7 roles with the reason for priority, expected impact, timeframe to hire and urgency level.
Role prioritization matrix: Identify the critical positions your startup needs to fill first based on business priorities, skill gaps and growth requirements over the next 12 months.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Our main business priorities for the next 12 months are [list top goals or priorities] Current team and skills we already have [list team members or core skills] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Role | Reason for Priority | Expected Impact | Timeframe to Hire | Urgency Level | Guidelines • List 5 to 7 roles based on business priorities and skill gaps • Explain why each role is important now • Include realistic hiring timeframes • Rank urgency as High, Medium or Low.”
10. Growth & Metrics
When the product is in market, our services shift to growth and scaling plans. The following prompts help identify tactics and metrics:
Growth tactics generator: Brainstorm specific strategies to increase acquisition through new channels, partnerships or marketing approaches.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] We have a current monthly marketing budget of [amount or leave blank] Our current main acquisition channels are [list channels or leave blank] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Tactic | Channel or Approach | How It Works | Estimated Effort | Potential Impact | Guidelines • Suggest 5 to 10 tactics that fit the target audience and budget • Include a mix of low‑cost, scalable and experimental approaches • Make each tactic specific enough to take action immediately • Highlight at least one partnership or co‑marketing idea.”
North Star metric picker: Choose a single metric that reflects your startup’s value along with a clear definition.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] We are currently at [stage: pre‑seed, seed, Series A, etc.] Using this information, suggest 2–3 possible North Star metrics and return the output as a normal Markdown table (no code blocks) with the following columns: | Metric | Definition | Why It Matters | How It Drives Growth | Guidelines • Pick only one final recommendation, but show alternatives for context • Keep definitions clear and measurable • Make sure the metric reflects core value delivered to users.”
11. Product‑Market Fit
Measuring product‑market fit is critical before scaling. The product‑market fit metrics prompt returns a table of key metrics, what they measure, why they matter and how to track them. The Defining KPIs prompt helps identify 5–8 performance indicators that directly reflect progress and success.
Product‑market fit metrics: Learn about quantitative indicators that measure how well your product satisfies target customer needs and drives growth.`
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Metric | What It Measures | Why It Matters | How to Track It | Guidelines • Include key metrics that directly indicate product‑market fit • Focus on actionable, measurable indicators rather than vanity metrics • Where relevant, include benchmark ranges or targets for early‑stage startups • Keep explanations short and clear so they are easy to act on.”
Defining KPIs: Identify and define the critical metrics that directly measure your startup’s progress.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | KPI Name | What It Measures | Why It Matters | How to Track It | Guidelines • Include 5 to 8 key performance indicators • Focus on metrics that directly reflect progress or success • Avoid vanity metrics and prioritize those I can take action on • Use simple language and practical tracking methods.”
12. Funding
We support founders in fundraising. The following prompts prepare you for advisor meetings, investor research and outreach:
Advisor prep script: Define the critical questions and information you’ll present to advisors to maximize their input on funding, hiring and growth plans.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] Our upcoming advisor meeting will focus on [funding, hiring, growth plans, or other topics] Using this information, prepare a script that includes A short opening briefing that quickly brings the advisor up to speed on recent progress and context Three to five critical questions I should ask to get actionable insights on my chosen focus areas Any key data points, metrics, or updates I should have ready to share in the meeting Suggested ways to frame each question so the advisor can give the most useful and strategic feedback Keep the script concise, clear, and designed to keep the meeting productive and outcome‑driven.”
Investor research matrix: Compile targeted investors who match your stage, sector and geography with their investment criteria and portfolio fit.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] We are currently at [stage: pre‑seed, seed, Series A, etc.] We are based in [geography or region] Our sector is [industry or category] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Investor Name | Stage Focus | Sector Focus | Geography | Notable Portfolio Companies | Why They’re a Fit | Guidelines • Include 8 to 12 investors that match stage, sector and geography • Pull from relevant VC firms, angels or funds known for investing in similar companies • Include a short reason for fit to help prioritize outreach • Avoid listing generic or irrelevant investors.”
Outreach email template: Lay out an email template and follow‑up sequence for cold outreach to potential investors.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. We are currently at [stage: pre‑seed, seed, Series A, etc.] with [traction details]. Using this information, write a cold outreach sequence for potential investors in this format:
Email 1: Subject + Body
Subject: Short, compelling subject line that references traction or market opportunity
Body: 2–3 sentences introducing what we do, why now is the right time, a proof point (traction, growth or unique insight), and a clear ask for a short call
Follow‑Up 1 (Day 4–5)
Subject: Simple reminder subject line
Body: Polite nudge with one new proof point (metric, milestone, customer win), ending with the same ask
Follow‑Up 2 (Day 8–10)
Subject: Final short reminder subject line
Body: Very brief note reinforcing traction and timing, while leaving the door open to connect later if now isn’t the right time
Guidelines • Keep each message under 100 words • Focus on traction and timing over vision‑only pitches • Make the ask consistent: a short intro call.”
Investment readiness check: Assess your startup’s competitive position, financial health and scalability to determine investor readiness.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. We are currently at [stage: pre‑seed, seed, Series A, etc.] with [key traction: revenue, users, or growth]. Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Area | Strengths | Gaps | Why It Matters to Investors | Guidelines • Cover competitive position, financial health, and scalability • Keep each row short and specific • Highlight what would increase investor confidence.”
13. Marketing
Finally, our marketing prompts support customer acquisition, messaging and content strategy:
Customer acquisition channel mapper: Document viable marketing channels that align with your target customer behavior and budget.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach] We have a monthly marketing budget of [budget amount] and are currently at [stage: pre‑launch, MVP, early traction, etc.] Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Channel | Why It Fits | Cost Level | Time to See Results | Notes or Tips | Guidelines • Suggest 5 to 7 channels based on where my audience spends time and how they discover new products • Mix short‑term and long‑term strategies • Include both paid and organic options • Keep recommendations lean and practical for early‑stage execution.”
Customer journey analyzer: Map the complete path from awareness to purchase decision, identifying friction points and optimization opportunities.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. Using this information, describe the typical journey a customer would take from first discovering the problem to deciding to use this product. Walk through the key stages they go through, what motivates them, what questions they might ask, and how they evaluate options along the way. Then highlight any potential friction points or drop‑offs, and suggest ways I can reduce hesitation and improve conversion.”
Brand positioning audit: Evaluate your current messaging and market positioning to identify optimization opportunities.
“Here’s what I know about my brand [briefly describe your product or service, target audience, and current messaging or tagline if you have one] Using this information, evaluate my current brand positioning. Identify how clearly I communicate • Who my product is for • What problem it solves • How it’s different from competitors • Why someone should choose it now Highlight any gaps, weaknesses or missed opportunities in messaging and positioning. Suggest specific changes or refinements that could make the positioning stronger, more differentiated, and more memorable to my target audience. Keep the recommendations clear and practical so they can be applied immediately.”
Positioning statement: Define your “who,” the core problem and your offering so every asset says the same thing.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. The core problem I’m addressing is [describe the main pain point]. Using this information, write a clear positioning statement that defines who my product is for, the problem it solves and the unique offering. Make it short, consistent and practical so it can be repeated across all assets such as website, pitch deck, emails and social.”
Content calendar outline: Plan weekly posts with goals, formats and channels.
“I’m building a product that helps [target audience] [solve what problem or achieve what goal] using [product or approach]. My content goals are [brand awareness, lead generation, engagement, etc.]. The main channels I use are [LinkedIn, Twitter, YouTube, newsletter, etc.]. Using this information, return the output as a normal Markdown table (no code blocks) with the following columns: | Day | Goal | Content Format | Channel | Example Topic | Guidelines • Plan for one week of content with 5–7 posts • Make sure each post has a clear goal and format (e.g., post, video, carousel, newsletter) • Keep example topics specific to my product and audience • Spread posts across the chosen channels for balance.”
